For the Chopstick Styler brand™, I created both digital and print marketing materials. Chopstick Styler™ is an award-winning hairstyling brand that uses unique patent technology to combat the toughest curl challenges and create the longest-lasting curls no matter your hair type.
For the digital marketing of this brand, I focused on the three key social media platforms used: Facebook, Youtube and Instagram. Abiding by the existing brand guidelines, I designed the Facebook and youtube banners to embody the brand's personality (fun, engaging and trendy) whilst being timeless and for the brand all year long. Similarly; I made sure the Instagram posts I designed worked cohesively with the rest of the feed and had an appropriate text vs image ratio.
As for the print marketing materials and the head of marketing brainstormed upcoming PR events to advertise the brand. Hence I designed the invites to the first event announced, by combining the brand guidelines with the event theme. Lastly, I designed developed versions of the No.1 styler packaging, as it needed a revamp. I proposed two options, where option 2 was chosen as the final design to be printed and used as the new packaging design.
Facebook Banner
Desktop view
Mobile view
Youtube Banner
Desktop view
Mobile View
Instagram swipe post.1
Instagram swipe post.2
In context
In context
PR event invite (front page)
PR event invite (back page)
Developed packaging option.1
Developed packaging option.2