I developed and designed both digital and print marketing materials; which includes the PR marketing packages and the online presence. masha™ is a versatile, simple-to-use electric kitchen tool that gives
mind-blowing, gourmet results in no time! Unlike normal, electric, handheld immersion blenders that use metal chopping blades, Masha uses unique, slow-moving rotor blade technology that aerates and mashes at just the right speed, giving that unbelievable, smooth and fluffy consistency within seconds!
mind-blowing, gourmet results in no time! Unlike normal, electric, handheld immersion blenders that use metal chopping blades, Masha uses unique, slow-moving rotor blade technology that aerates and mashes at just the right speed, giving that unbelievable, smooth and fluffy consistency within seconds!
For the PR packages, we brainstormed and researched the best way to approach the packages and decided what to have in the package; other than the Masha gadget we would have two comp cards and a recipe book. I designed all of the assets for the PR packaging including the wrapping paper, tissue paper, stickers, comp cards and recipe book. The wrapping paper is reversible having one side in the Pantone shade and the other in white. The tissue paper has the same Pantone pattern scaled down and the stickers complement the wrapping (have three options for the stickers). These wrapping materials are intended to be used for general marketing/using them for whatever occasion.
Sticket set 1
Sticket set 2
The first comp card is a general introduction to the brand, this card will be sent to all of the influencers. The second comp card is exclusive to certain influencers as it would be die-cut into the shape of a potato. This card advertises one of the company's new campaigns #mymasha. There is an alternative version of this card that would be provided for all influencers.
General comp card front view
General comp card back view
Exclusive #mymasha comp card outside view
Exclusive #mymasha comp card inside view
Alternative #mymasha comp card front view
Alternative #mymasha comp card back view
The recipe book contains a variety of recipes that can be made using the Masha gadget. I decided to go towards a light-hearted direction by combining trendy meme culture with the Masha branding. Including quick puns and friendly references that make the recipe book more engaging. The book is considered both a print and digital asset as it will be used in the PR packages and website.
I also designed the brand's Instagram presence which includes the profile picture, highlights, stories and posts. The company's social medial should complement the brand identity while engaging a wider audience. The social media posts should be relevant with the times and quirky and relatable. I also created youtube and Facebook banners.
Instagram posts designs
Instagram story template.1
Facebook cover
Youtube banner